Atmosphere

Sean Daley, more commonly referred to as Slug of Atmosphere, is at a place in his career where he can relax, at least a little bit. The Minneapolis-based emcee, songwriter and co-founder of Rhymesayers Entertainment has “made it.” Along with producer Anthony “Ant” Davis and several other key players, he’s made a permanent imprint on the hip-hop community. After two decades in the business, a slew of successful albums, an arsenal of adoring fans and sold-out tours, Atmosphere is at the forefront of underground music. After all, the Rhymesayers label is almost synonymous with hip-hop, especially in the Midwest, and that’s no easy task. It’s always West Coast this or East Coast that, but thanks to the roster of talented artists such as Brother Ali, Eyedea and Abilities, P.O.S. and, of course, Atmosphere, Rhymesayers is an impenetrable Midwest empire. Currently on “The Family Vacation Tour” with Evidence and Blueprint, Daley had a second to discuss everything from online chess to his top five favorite albums.

Your lyrical content seems highly personal. Do you ever feel like you’re revealing too much?

Sean Daley: Nah, because it’s all fictional.

Really? There’s some autobiographical stuff in there, though.

I mean, no more than any book you read. It’s coming from your hand, your mouth, your eyes, but it’s not like any of those stories were truly autobiographical. They’re used to exemplify the struggle or dichotomy between the genders. Honestly, half the time I was using that gender struggle as a metaphor for how I saw other things. Anybody that thinks I had a girlfriend who was as hard to deal with as Lucy is ridiculous. I had 15 girlfriends that were as hard to deal with as this character, Lucy. I stopped doing fictionalizing in the first person awhile ago. There are two songs I did that are incredibly autobiographical while on past albums like God Loves Ugly, all the songs were metaphors. I adhered to go first person with those two particular songs, but everything else I went narrative all the way.

Who or what influenced you to start making music?

I don’t know. I had an aunt that wasn’t that much older than me that spent a lot of time at my house. Just seeing the way she reacted to certain albums or artists and the fact I thought she was super-cool because she was a teenager and I was a younger kid probably had an impression on me, and that made me want to have something to do with making people react to me the same way I saw her react to Prince. Then the fact that I just loved rock and I’ve always been an attention-seeker.

What made you come out from behind the turntables?

I just wasn’t progressing as a DJ. I started DJ-ing in ‘87. I learned how to transform and I didn’t really progress beyond that. When people started doing flairs and shit, I was just like, ‘I don’t care about that fancy shit.’ I just wanted to blend and stuff. So I figured I would just chill and rap.

Where did the Slug moniker come from?

Oh, it got shortened from Slug-O. That got shortened from Little Slug-O, which was my nickname as a kid.

Did you think Rhymesayers Entertainment would be the empire it is today?

Yes. I was confident in the people. I knew Brother Ali would be great. I knew Eyedea would be great. I didn’t’ know how that was going to happen, but I was confident in the artists.

What are some of your observations on hip-hop today?

I don’t have any complaints. I’m too old to complain about hip-hop. There’s so many more important things to complain about. I mean, the shit I see on CNN makes me cringe. The things that go on in the entertainment world are funny to me. Everyone is so fucking insecure about their place, ya know? It’s like the backpackers bitch about the mainstream because the backpackers are broke. The mainstream bitches about the backpackers because the mainstream is afraid they won’t be respected in five years. Fuck both sides. Fuck the underground. Fuck the overground. Fuck the middle ground. It’s just a bunch of fucking people trying to find their fucking identities. Once you get comfortable with who you are as a person, you’ll stop complaining about all of that other dumb-ass shit.

Do you believe that comes with age?

Yes, I think it does.

Name your top five favorite albums. Go!

It Takes a Nation of Millions to Hold Us Back by Public Enemy, Fear of a Black Planet by Public Enemy, To the East Blackwards by X Clan, One for All by Brand Nubian and Death Certificate by Ice Cube.

How do you feel growing up in the Midwest influenced your musical style?

I think most of us in the Midwest kind of became sponges. The East Coast, West Coast, the Geto Boys- we absorbed everybody and so we’re kind of a mishmash of all of that. You can hear a little bit of Nas and KRS One in us. You can hear a little bit of Ice Cube and Digital Underground in us. It’s like we sound like all of our influences.

What does the music you make mean to you on a personal level?

I guess for the most part it’s like a ritual you do to give back to the people who gave it to you. Aside from the fact that we built a business out of it, we’ve turned it into a vehicle for other people to share their stuff. It all come down to this - it’s guided by the governor in me that wants to make sure I give back like KRS and Rakim did to me.

As a human being, how does it feel to be in the position of selling out shows and having thousands of fans who idolize you? Is that kind of a weird feeling?

I stay pretty detached from how many shows I sell out or how many units I move. I focus on the fans and try to be as personable as possible because I understand that’s what they’re here for. At the end of the day when I go back to my house, I don’t think about this shit.

So how do you unwind?

I play online chess. [Laughs.]

What is the most important lesson you’ve learned over the past two decades?

It definitely isn’t anything I learned in the music business. It’s pay attention to how and why you choose to self-medicate.

I feel you there. So how do you self-medicate these days?

I play online chess.

No yoga?

[Laughs.] No, not yet. It’s not trendy enough yet. I’ll do yoga, get a dog and play Frisbee soon, though.

One more generic question: What are the best and worst aspects about touring?

Trying to maintain a healthy day-to-day lifestyle from sleep to food to exercise. That’s easily the worst. The best is the constant distractions when you’re on tour. You don’t get bored. There’s always something to play with and something to do.

I’ve seen you several times, and onstage, you seem like a natural-born emcee. You make it seem so effortless.

You got this all from seeing me perform?

Yes. [Laughs.] It seems easy for you. Do you feel you were just born with this gift or did it evolve from experience?

I’m sure it came with practice and experience. I don’t know too many natural-born emcees. Most of them are practiced emcees. The only person I would say I’ve seen or heard that I would say are natural born emcees are KRS, Nas and Rakim. Everyone else has practiced a lot and cares about their craft a lot.

Best collaboration you’ve done?

I don’t know who. I love making music with Brother Ali and Murs - that’s it. Everybody else I just like.

If you could work with anybody alive or dead, who would it be?

The Fat Boys

[Laughs.] Would you rock the gold chain?

Fuck, yeah!

Grieves/Budo

Rapper Grieves (real name Benjamin Laub), has been reporting live from the grind for the past several years as an opening act for fellow Rhymesayers notables such as Atmosphere and P.O.S. The Seattle native released 2007’s Irreversible on his own, then teamed up with producer, friend and multi-instrumentalist, Budo, for 2008’s 88 Keys and Counting. They have rarely been apart since. The duo’s latest effort, Together/Apart, is a well-written narrative set to Budo’s signature, multifaceted beats. Grieves recently took a break from his first headlining national tour to talk with me.

The last time I saw you, you were opening for P.O.S. in Albuquerque. What is it like headlining your own tour this time around?

Grieves: It’s cool. For us, it’s been a test to see what we’ve been building up over the years by opening up for Atmosphere, P.O.S. and all that stuff. It’s been a way for us to see firsthand the work we’ve done, so it’s cool and very flattering. We’ve spent several, several years putting in a shitload of work, some it counterproductive, some of it really good. The past two years have been really good work. So, uh, it’s really gratifying to get out here and see these crowds we’ve really been working for.

Is there any new pressure now that you’re the headliner?

Yeah, it’s different. You want to do good because with the responsibility of the headliner comes stuff like paying a sound guy, a manager, a merch guy, and I want to be able to pay everybody so they can afford to do this as a living as much as I can.

How did signing with Rhymesayers come about?

When I decided to move on from what I was doing, I ended up on the phone with Siddiq [Rhymesayers’ CEO] and talking about what my options were as an independent artist and the time that I had wasted, the time I wanted to make up for and what I could do. One thing led to another, and we started talking about what it would be like for me over at Rhymesayers, and in came the negotiations.

What do you mean when you say you “wasted time”?

I spent a year or two of my life doing some counterproductive stuff. It wasn’t a happy time for me. At the time when I went over to Rhymesayers, that was the turnaround. It was where I started to do things for me, stuff that made me a lot happier. And I love this experience.

So you turned a new leaf with the signing?

Definitely.

How do you feel about being compared to Atmosphere?

I don’t really get it, to be honest. I think the closest thing we have in common is I’m on his label, but I think we make much different music. We both make honest music, but I don’t think my records sound anything like Atmosphere records. That’s also from the perspective of I’ve been listening to Slug’s records for years, and I really don’t see the comparison, but there are worse things to be compared to. He’s an amazing artist, so I’ll take it! Thank you.

How tired are you of hearing the word “emo” attached to your music or other artists on Rhymesayers?

I think it’s stupid. I think that word comes from people that are fu*king idiots. Like, are you going to call Al Green ‘emo?’ Is a grown man being honest about his situations and his feelings ‘emo'? No. If you think it is, you’re an idiot.

[Laughs.] I’d have to agree with you there. In the sea of rappers today, how are you unique?

There are a shitload of rappers out there, but I don’t concern myself with the things that rappers do or that whole lifestyle. I don’t even listen to that much hip-hop. I just think if an individual makes good music, they stand behind what they do and believe in what they do, I think that will stand out to people. Especially for the people that purely enjoy listening to music. That’s what both Budo and I do. When we sit down to make a record, we craft these songs and put everything into it. For me, it’s not like, ‘yo, I’m gonna kick some raps, sling some beats and write some raps over this shit.’ We talk about song structure and building these things into the masterpieces we want them to be. It goes so much more than kicking a couple of phat flows. [Laughs.]

That’s true with performing live as well. How do you and Budo make sure there is energy in your sets?

That’s easy. Gasoline and a lighter. [Laughs.]

How do you and Budo play off each other onstage?

Budo plays a lot of instruments during the set just like he does on the record. What we do is almost re-create the songs onstage. Rather than rehearsing or reciting the songs onstage, it’s more like we’re re-creating them onstage. So the energy is there just for that moment.

How were you feeling the day Together/Apart dropped? Were you nervous?

Oh, yeah, we were both nervous as shit. We were overworked and tired as hell. We had been awake for three days. They put us on this crazy press junket where we put the record out in Seattle, played a release show the night before, hopped on a plane at 5 a.m. the next morning, flew out to Minneapolis, did a release show there, then hopped on a plane at 6 a.m. and flew out to New York, did some press, then did another release show in Union Square, then hopped on a plane at 6 a.m. the morning after that and went to Dallas to start the Warped Tour. So by the time we got to Texas, I think we forgot what our own names were. We just put out the greatest achievement of our lives. Then we went on the Warped Tour, which was amazing, but it was a grind and it was a hustle. It was very far removed from our core fanbase. We had people buying the album and kind of building that momentum, but we were a little removed from it. The reality is right now with this headlining tour is really the first time we are really getting in touch with our core fanbase and the folks that went out the day it came out. Some of that delayed gratification is hitting us right now. It didn’t diminish over the past few months. It kind of grew in force, so I’ve been forced into being patient to get our dessert.

It’s got to be a pretty surreal experience. It must be pretty crazy to have all of these fans screaming for you.

It is crazy, but it’s good. It makes them happy and it makes us happy. It’s a symbiotic circle of smiles.

You mentioned you don’t listen to much hip-hop, so what do you listen to these days?

I’m a Motown and neo-soul kind of guy lately. I’m getting in touch with my sexy, girl!

You’re predicted to be a breakout star this year. Is there any pressure there?

Nah, nah. I don’t say that with a sense of ego, I don’t really care whatever label gets attached to us. We’re out here making music and connecting with fans. There’s an organic community of people that’s growing bit by bit, and that’s what we’re dedicated to doing. We’re not really interested in being break-out artists and some level of mediocre rise to fame. We’re interested in engaging in what we've been engaging in for the past few years, which is a slow steady build based on building a community of people that will go to a show, buy a T-shirt or get a record.

So you’re more concerned with longevity?

100 percent. Yo, yo, yo, yo!! Sorry, we just hit a tree with the van. [Laughs.]

Occupational hazard?

[Laughs.] Yes. But, hey, we really do appreciate what we’re able to do.

Explosions In The Sky

Explosions in the Sky's self-described "cathartic mini-symphonies" are built from a brave vision. Rather than appoint a frontman to lead the group, all four members carry equal weight in the creation of their intricate, experimental music. The Austin-based group, composed of guitarists Munaf Rayani and Mark Smith, bassist Michael James and drummer Chris Hrasky, just released its sixth studio album, Take Care, Take Care, Take Care, which debuted at No. 16 on the Billboard 200. Hrasky took a break from a sound check the other day to talk to me about Austin, accusations of being unpatriotic and doing the music for Friday Night Lights.

What led you to become an all-instrumental band?

Hrasky: When we first started playing together, which was in spring of 1999, at the time we were listening to a lot of Mogwai and Dirty Three. They were pretty big influences on us at the time. Here are two bands that are really able to make evocative music, rock music essentially without vocals. We were pretty intrigued by that. Also, we kind of liked the idea that there wasn't sort of the main guy that was dictating the direction of the songs, band or music. It seemed to be a way to make it more of a full collaboration between the four of us. It's worked out really well. It's been frustrating but also ultimately made us want to do it.

What's been frustrating?

Working on music where there isn't sort of the main guy controlling the situation is tough. We are all different people with different opinions and different tastes trying to all make something we feel strongly about. That's always going to be a frustration for us, but it works in the end. We come up with stuff that we all really love. That can make the whole writing process stressful, though, I suppose.

Is it hard to translate the studio material to a live setting?

It's pretty natural for us. With the stuff on the new record, it's been a little more of a weird transition just because there's a lot more going on (more layers, samples and all sorts of crazy stuff), so we had to figure out how to pull that off live. All the other records are sort of just us setting up in a room and playing. They're more traditional studio records.

As the drummer, do you feel that your role is even more important because you're an instrumental band?

It's a lot more of an interesting role, rather than just keeping the rhythm. It's much more a musical instrument, if that makes any sense. The drums are as important as the other pieces. It's something that we all kind of talk to each other about. I will talk about ideas for the guitar and vice versa. They will tell me how the drums should come in. We all recognize the importance of each part.

So it's kind of like you are all equals, essentially?

Yes, very much so.

Considering that the 10th anniversary of the 9/11 attacks just passed, do you think all of those silly rumors about you being linked to the attacks will resurface? [The band had coincidentally released an album called Those Who Tell the Truth Shall Die, Those Who Tell the Truth Shall Live, a few weeks before the 9/11 attacks. The album art included a plane and a liner note that read, "This plane will crash tomorrow." Controversy and conspiracy theories ensued.]

We played in Boise on September 11. There was already something stupid there, a sign up at the theater. There was a new story about it on the Internet. You see stuff like that and you're like, "Why is this person writing this article? This is so dumb." First of all, Explosions in the Sky is fireworks on the Fourth of July. That is directly where the name came from. You can't get more patriotic than that. We're hoping it doesn't become something. Most people's reactions were, This isn't a news story. This is just ridiculous. This is just a band playing a show.

You've done music for television shows and movies. Is it weird having executives with so much control over the process? How was your experience?

We had a great experience. We did all the music for Friday Night Lights, so we were in the studio for six weeks exploring. We thought it was going to be the kind of thing where there were producers breathing down our necks and telling us, This is right, this is wrong, but it really wasn't like that at all. The director would come in every once in a while and sort of talk about what felt right and what didn't. That was fine. He's the director. It's his project. We're essentially working for him. We didn't have people coming in and telling us what to do. We were left alone, which was kind of amazing. I think that had a lot to do with the music supervisor of the movie. He really liked our stuff, and he had a lot of clout at the time because he had just done the music for Lost in Translation. And that blew up, so he could kind of use that to talk to the executives. Like he could be the hip, cool guy. And it worked.

What can one expect from your live show?

We just try to put as much as we can into it. Nothing is worse than paying for a band that looks like they're just cashing a check or are bored. I hate that so much. It's like, You get to go play music for a job. Work a little harder, buddy. [Laughs.] We play as hard as we can. The four of us try to get lost in the music, and hopefully the audience gets engaged. This is what we do for a living, and we realize how lucky we are. This is not a normal situation for most people. It's a pretty great job to have.

THE STROKES

THE MANY LAYERS OF JULIAN CASABLANCAS
It is hard to believe that nearly a decade has passed since The Strokes first burst out of New York City with its lo-fi garage rock that ignited a mini-resurgence of the genre. Its 2001 debut album, Is This It, was met with colossal amounts of critical acclaim and consequently sold over 3.5 million copies worldwide. Lead vocalist Julian Casablancas, drummer Fabrizio Moretti, guitarist Nick Valensi and bassist Nikolai Fraiture truly lived the “rock star” lifestyles which quickly wore off until they eventually entered a much needed hibernation in 2006.
“I don’t remember those days so well. You know, too much drinking. I wish I could go back. Wait, actually I don’t,” Casablancas confesses. “It was silly. I remember the hangovers more. It was fun, but honestly I’m having more fun now.”
Suddenly, Casablancas found himself venturing into the wavering sea of solo artists and, to his astonishment, liked what he discovered- not only about his eclectic musical style, but the entire recording process. His 2009 debut solo album, Phrazes for the Young, is a huge departure from The Strokes’ sound and melodiously all over the place. There are more electronic influences and polyrhythmic sounds (think Hot Chip) that capture his obvious curiosity about the depths of his musical ability. He even did a track with N.E.R.D.’s Pharrell Williams and Santigold called “My Drive Thru.” Clearly, the rock -n- roll aficionado was the odd man out as Williams’ futuristic take on production and Santigold’s genre-jumping savvy made more sense, but the oddness worked. The track was a definitive statement that, yes, Julian Casablancas is capable of a wide range of musical styles.
“I wanted the record to be good. I’m a mix of confidence and self doubt. I have basic human feelings,“ Casablancas says. “A different part of me felt confident and that I could do something cool on my own. I was a little worried, but once I was done I thought this is cool. Even if people hated it, I was still proud of it.”
Casablancas secretly recorded a few of the tracks at the Mike Mogis/Conor Oberst-owned ARC Studios in Omaha while the rest of the album was laid down in Los Angeles. His experience in Nebraska was another pleasant surprise considering he had no idea what to expect.
“Omaha was kind of rad. I didn’t know much about it. I pictured the cover from Bruce Springsteen’s Nebraska with a grey prairie and lots of barren land, but Omaha was hip,” Casablancas says. “If you grow up anywhere like in Iowa or Nebraska and you want to go to a hip city, you go to Omaha.”
On tour in support of Phrazes for theYoung, Casablancas is by no means saying goodbye to The Strokes, in fact he wrote most of his solo material thinking it would be for the next Strokes record. The boys had planned to release a fourth album in late 2009, but ‘disagreements’ over which tracks were ready has delayed the process. The postponement will inevitably just generate more anticipation.
“That momentum we had at the beginning is very arguable. We regained a lot by being away. At the time, the vibe was like ‘enough of you guys.’ I was actually sick of us,“ he confesses. “I didn’t feel like we were moving up. It felt like we were just staying there laterally. Our offers are better now than five years ago.”

WIZ KHALIFA

SCUMBAG MILLIONAIRE
Rags to Riches For Rapper Wiz Khalifa


“I would never battle rap anyone for 100K, I’d rather do a show for 100K,” rapper Wiz Khalifa says with a chuckle. While that may sound like a big order, it’s not out of the question. The 23-year-old rap prodigy has graced the March cover of XXL Magazine, was named MTV’s Hottest Breakthrough MC of 2010 and is selling out every show on the current “Waken Baken Tour“ with Southern rapper, Yelawolf. The “young wizzle’s” newfound notoriety, however, is not a fluke.
“This has been more like a grass root movement I’ve been working on for a long time,” Khalifa says. I put out my first mix tape when I was 16. I’ve been on a constant grind and building a real fan base. It’s finally paying off. Since I was a kid, I‘ve been making the best out of nothing.”
With his mother and father both in the military, Khalifa bounced around quite often. Born in North Dakota, but raised in Pittsburgh, he has lived all over the world-from Germany to Japan. While this did not necessarily affect his musical style, it opened his eyes to other cultures.
“Moving around a lot didn’t really affect my music, but it definitely helped me out more as a person,” he reflects. “I learned everywhere I lived.”
His stage name is derived from the Arabic word ‘khalifa’ meaning ‘successor’ and ‘wisdom.’ Wisdom was then shortened to ‘wiz’ when he was 15- and wise he is. The kid released his first album, Show and Prove at 18 then signed with Warner Brothers in 2007. Most kids that age are still sitting on the couch playing Play Station 3, eating Cheetos and contemplating their next bong hit, but Khalifa knew he wanted to perform his entire life. His synth-heavy debut single, “Say Yeah,“ reached number 25 on the Billboard Rhythmic Top 40 music chart and number 20 on Billboard’s Hot Rap Tracks. Interestingly enough, fellow Pittsburgh artist, Girl Talk, sampled Khalifa’s “Say Yeah” on his last album, Feed the Animals. After releasing yet four more mix tapes in 2008 and 2009, Khalifa parted ways with Warner Brothers in July 2009 because of numerous delays releasing his planned debut, First Flight. Although it was a bold move, it was the best possible decision for him at the time because he was then able to dedicate himself fully to Rostrum Recordings, his original label. With influences like Camp Lo, Biggie Smalls, and Bone Thugs and Harmony, Khalifa’s style is heavily street-oriented with hard-hitting bass, solid raps and melodic hooks. His sophomore effort, Deal or No Deal was released last November and showcases his knack for clever word play and descriptive lyrics. Intensity is wrapped around every word he utters and there is no doubt he is speaking from the heart. With his up tempo beats, his potential for club bangers is unlimited although he should be careful not to get trapped into a formula where he eventually drowns with all the Lil’ Jons and Lil’ Waynes of the rap world. After his deal with Warner Brothers went sour, he pushed even harder.
“I learned a lot through that process. All the work you put in matters. Even when things are looking down, you have to work just as hard as when it’s going good,” he says.
And things are definitely looking good. Now officially signed to Atlantic Records, Khalifa is busy working on his next album while juggling a 50-date nationwide tour. He recently finished the “Super High” remix with superstar rapper Rick Ross and his sometime partner-in-crime, Curren$y. The buzz around his first Rostrum Recording/Atlantic Records offering, “Black and Yellow” is already receiving heavy radio play and he is planning on more collaborations with Ross.
“Lyrically, Rick Ross is tight. He’s one of those artists that is honest with his words,” Khalifa says. “That’s why we get along. All the stuff I write about is all stuff that I’ve seen personally or experienced on my own. It all goes together. It’s real life. I think I pick and chose wisely. For example, I wouldn‘t have Yelawolf on this tour if I didn‘t like him. That‘s my dude. He‘s chill as fuck.”
The kids are catching on to his authenticity. There is a whole online community dedicated to Wiz and his love of Chuck Taylor shoes called “The Taylor Gang.” They consistently blast the latest Wiz news, videos and mp3s with a fervor parallel to the 1960’s Beatle Mania.
“I think I truly connect with my fans. I just know how much I do for myself,” he says. “I put a lot into my projects and my determination is shown by how hard I go. “I’ve been wearing Chucks since I was a little, little kid. I couldn’t buy 80 or 90 dollar Air Force Ones,” he says. “The Taylor Gang just kind of made itself up. It represents being completely free and being comfortable being yourself.”
Khalifa seems to have no problems doing that. He is shown on stage more often than not smoking joints and drinking alcohol. While this has become rather stereotypical of mainstream rappers, there seems to be no shame in his game. When questioned about having any social responsibility to the youth of today, he was unfazed.
“I just tell them to do what they do. They know what’s right and what’s wrong. That’s on them. I personally think the state of mainstream rap is fine. I’m in it so it’s cool,” he adds with a laugh. “I don’t think it’s lost any substance. There’s different things in it for anyone to enjoy. I just get really high and perform. There‘s nothing wrong with that.”
Perhaps that “medical assistance” helps Khalifa deal with the pressure of being rap’s “next big thing.” The whirlwind circus of publicity, recording and touring that he is currently experiencing has left him pulled in every direction possible. It’s not uncommon to have 7 phone interviews, 3 radio appearances, 2 television stints and a sold-out show in one day. If he can keep up with the insane demands of being a major rap star, then Khalifa is looking at a bright future.
“I definitely just got to continue building on top of what I already have going on or at least maintain,” he says. “Music is my life so I basically I put everything I live and know into my music. The recognition I’m getting is great. Front cover of XXL? That’s enough for anyone.”
In addition to Yelawolf, Big K.R.I.T. is joining Khalifa on the Waken Baken tour which is his second headlining North American tour. “The Taylor Gang” president hits the Odgen Theater on October 7 where hoards of screaming fans are sure to be waiting.
“I love seeing all of the different cities and what the audiences react to or what they like. I perform with a lot of energy. It’s just a lot of fun for me and I think the audience sees that,“ he concludes. “The shows bring the music out of me. Music is my life. I put everything I live and know into my music.”

TECH N9NE

BEHIND THE CLOWN

Rarely do face paint and hardcore rap seamlessly fit together, but for Kansas City’s Tech N9ne, it’s been his steez for the past two decades. The self-proclaimed ‘weirdo rapper’ executes rhymes about fallen angels and other dark lyrical content that sets him worlds apart from other emcees. It’s not all about bling, bitches or Bentleys- he spits lyrics like he’s narrating a horror film. Combing tricky word play, melodic hooks and incredibly speedy rap, Tech’s unique style murders the competition. However, the most impressive thing about Tech N9ne is not his music, but his work ethic.
“I’ve been dicked around so many times by major labels for years. I’ve been through a lot of record deals and nobody could do what I wanted,“ Tech says. “Who better to do you than you!?“
Withstanding the immense pressure to sign with a major label, he could have taken the easy route. Instead, he decided to keep it local and started Strange Music Inc., a label that defines the word ‘independent.’ Run by manager Travis O’Guin and Tech, Strange Music Inc. has put out seven Tech N9ne albums and in September 2008, sales crossed the 1 million mark without the aid of major label bigwigs, video or radio.
“We can do it better than anybody. Even with my clown face painted and everybody calling me crazy, I would still be number one if I had all those executives backing me,” Tech states. “But until we play their game, we’re going to continue blowing this underground up.”
If Tech N9ne’s Rock the Bells performance in Colorado this August was any indication of his intentions to keep being the king of the underground, then all hail Tech. The energy exuded from fellow emcees Krizz Kaliko and Kutt Calhoun was so infectious that it ricocheted throughout the entire crowd until people were literally jumping out of their seats. From “Einstein” to “Caribou Lou,” Tech kept the momentum going by balancing old classics and new singles.
K.O.D., Tech’s fifth solo album is slated for release on October 27. It contains some of his most sinister material to date which he really struggled with both during and after the recording process.
“This album is different because on past releases, there were only sections of darkness. This one is completely dark,” he says. “I had no idea the negative energy would effect me like it did. I was deep in a hole. It had me sulking and falling out with everybody around me.”
While the music is beautifully composed, the ominous nature of each track is painfully clear. The bulk of the lyrics touch on his mother’s illness, spiritual doubt and the constant internal struggle with his own demons.
“I made a mistake. I’ll never make an album like this again,” he confesses. “On the next one, I’m going to try to keep it light.”
In the meantime, Tech is rolling three tour busses deep on this round in support of K.O.D. Label mates Slaughterhouse, Stevie Stone and newest addition, Big Scoob, join the entourage to continue climbing towards international recognition.
“When I go to these smalls towns and nobody knows who I am, that’s when I feel like I still have a lot of work to do,” he says. “My goal is to get my music to the rest of the world. I will tread every piece of this earth until I do it.”

ATMOSPHERE

Sean Daley a.k.a. “Slug” of Atmosphere is at the point in his career where he can decline interviews, look down on the “little people” and not lift another finger in the world of menial jobs. The Minneapolis-based emo rapper help build an empire of underground hip-hop when he co-founded Rhymesayers Entertainment, home to P.O.S., Brother Ali and, of course, Atmosphere. Admittedly, he’s an unstoppable force with endless vision and nonstop determination to make Rhymesayers the best independent label in the world, but he’s also a bit of an egomaniac. Nonetheless, he’s done well for himself. I had a brief conversation with the man to talk about his moniker, his top 5 albums and online chess.

Who or what influenced you to start making music?

Sean Daley: I don’t know. I had an aunt that wasn’t that much older than me that spent a lot of time at my house. Just seeing the way she reacted to certain albums or artists and the fact I thought she was super cool because she was a teenager and I was a younger kid probably had an impression on me and that made me want to have something to do with making people react to me the same way I saw her react to Prince. Then the fact that I just loved rock and I’ve always been an attention seeker.

What made you come out from behind the turntables on grab the mic?

I just wasn’t progressing as a DJ. I started DJ-ing in ‘87. I learned how to transform and I didn’t really progress beyond that. When people started doing flairs and shit I was just like ‘I don’t care about that fancy shit.’ I just wanted to blend and stuff. So I figured I would just chill and rap.

Your lyrical content seems highly personal. Do you ever feel like you’re revealing too much?

Nah, because it’s all fictional.

Really? There’s some autobiographical stuff in there though.

I mean, no more than any book you read. It’s coming from your hand, your mouth, your eyes, but it’s not like any of those stories were truly autobiographical. They’re used to exemplify the struggle or dichotomy between the genders. Honestly half the time I was using that gender struggle as a metaphor for how I saw other things. Anybody that thinks I had a girlfriend who was as hard to deal with as Lucy is ridiculous. I had 15 girlfriends that were as hard to deal with as this character, Lucy. I stopped doing fictionalizing in the first person on the new album. There are 2 songs I did that are incredibly autobiographical while on past albums like God Loves Ugly, all the songs were metaphors. I adhered to go first person with those 2 particular songs but everything else I went narrative all the way.

Did you think Rhymesayers Entertainment would be the empire it is today?

Yes. I was confident in the people. I knew Brother Ali would be great. I knew Eyedea would be great. I didn’t’ know how that was going to happen, but I was confident in the artists.

Where did the Slug moniker come from?

Oh it got shortened from Slug-O. That got shortened from Little Slug-O which was my nickname as a kid.

What are some of your observations on hip-hop today?

I don’t have any complaints. I’m to old to complain about hip-hop. There’s so many more important things to complain about. I mean, the shit I see on CNN makes me cringe. The things that go on in the entertainment world are funny to me. Everyone is so fucking insecure about their place, ya know? It’s like the backpackers bitch about the mainstream because the backpackers are broke. The mainstream bitches about the backpackers because the mainstream is afraid they won’t be respected in 5 years. Fuck both sides. Fuck the underground. Fuck the overground. Fuck the middle ground. It’s just a bunch of fucking people trying to find their fucking identities. Once you get comfortable with who you are as a person, you’ll stop complaining about all of that other dumb ass shit.

Do you believe that comes with age?

Yes, I think it does.

Name you top 5 favorite albums. Go!

It Takes A Nation Of Millions To Hold Us Back by Public Enemy, Fear Of A Black Planet by Public Enemy, To The East Blackwards by X Clan, One For All by Brand Nubian and Death Certificate by Ice Cube.

How do you feel growing up in the Midwest influenced your musical style?

I think most of us in the Midwest kind of became sponges. The East Coast, West Coast, The Geto Boys- we absorbed everybody and so we’re kind of a mish mash of all of that. You can hear a little bit of Nas and KRS One in us. You can hear a little bit of Ice Cube and Digital Underground in us. It’s like we sound like all of our influences.

What does the music you make mean to you on a personal level?

I guess for the most part it’s like a ritual you do to give back to the people who gave it to you. Aside from the fact that we built a business out of it, we’ve turned it into a vehicle for other people to share their stuff. It all come down to this- it’s guided by the governor in me that wants to make sure I give back like KRS and Rakim did to me.

As a human being, how does it feel to be in the position of selling out shows and having thousands of fans that idolize you? Is that kind of weird feeling?

I stay pretty detached from how many shows I sell out or how many units I move. I focus on the fans and try to be as personable as possible because I understand that’s what they’re here for. At the end of the day when I go back to my house, I don’t think about this shit.

So how do you unwind?

I play online chess [laughs].

What is the most important lesson you’ve learned over the past two decades?

It definitely isn’t anything I learned in the music business. It’s pay attention to how and why you choose to self-medicate.

I feel you there. So how do you self-medicate these days?

I play online chess.

No yoga?

[Laughs] No, not yet. It’s not trendy enough yet. I’ll do yoga, get a dog and play Frisbee soon though.

One more generic question- what are the best and worst aspects about touring?

Trying to maintain a healthy day-to-day lifestyle from sleep to food to exercise. That’s easily the worst. The best is the constant distractions when you’re on tour. You don’t get bored. There’s always something to play with and something to do.

I’ve seen you several times and on stage, you seem like a natural born emcee. You make it seem so effortless.

You got this all from seeing me perform?

Yes [laughs]. It seems easy for you. Do you feel you were just born with this gift or did it evolve from experience?
I’m sure it came with practice and experience. I don’t know too many natural born emcees. Most of them are practiced emcees. The only person I would say I’ve seen or heard that I would say are natural born emcees are KRS, Nas and Rakim. Everyone else has practiced a lot and cares about their craft a lot.

Best collaboration you’ve done?

I don’t know who. I love making music with Brother Ali and Murs- that’s it. Everybody else I just like.

If you could work with anybody alive or dead, who would it be?

The Fat Boys

[Laughs]. Would you rock the gold chain?

Fuck yeah!